Eco

replace hundreds of disposables with

sustainable leakproof underwear

pink protection™shop sustainable now

small switch♻️ big impact🌍

Leakproof protection that feels just like regular undies

why eco matters

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In North America alone, close to 20 billion sanitary napkins, tampons and applicators are sent to landfills every year. Each pair of Cheeky Cherry leakproof underwear keeps hundreds of pads and tampons out of landfills and oceans.

Fewer Chemicals, Healthier Planet. Our Pink Protection™ layers are made in Italy and certified safe for you and our planet. OEKO-TEX 100 is a widely recognized certification that helps customers identify textiles that have been tested for harmful substances. The PFAS restrictions amplify a commitment to safer textiles & the environment.

Our trademarked pink interior, is not only super cute and what we are known for, but it is also super comfortable and absorbing ensuring you feel dry, fresh and confident no matter the time of the month.

Leakproof protection you actually want to wear — no sacrificing style for eco-values.

Experience waste-free periods and built-in liners with no waste. Wash & reuse, again and again. Cold wash, hang dry, repeat. No more single-use packaging or throwaway waste. Low-maintenance care - quick to clean and fast-drying — meaning less water and energy used in the
laundry cycle.

Designed for a Circular Mindset.
Strong stitching, durable fabrics, and replaceable rotation — so they stay in
use longer.

Sustainable, Long-Lasting Design.
Made to last for years — the longer they last, the less waste you create.

Ethical, Small-Batch Production.
Thoughtfully made in smaller runs to reduce overproduction and textile waste.

Vote with your wallet. Every purchase supports a reusable future and reduces your personal footprint.

Our packaging is compostable and will biodegrade in your home compose leaving zero plastic waste behind.

better for you

better for the planet

Because caring for the planet should be simple, stylish and stress free!

🌱 How is Cheeky Cherry better for the planet?

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Every pair replaces 200+ disposable products per year. That’s hundreds of plastic wrappers, applicators, and cotton blends that never end up in landfills or oceans. Plus, our underwear is made to last for years, so you buy less and waste less.

💧 Doesn’t washing reusable underwear use more water?

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Surprisingly, no! The water and energy used to wash our underwear is far less than what’s needed to produce, ship, and dispose of single-use products. Cold wash + hang dry = minimal environmental impact.

🧵 How long will they last?

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With proper care (cold wash, hang dry), our underwear can last years. The longer you wear them, the more waste you prevent.

📦 Is your packaging eco-friendly?

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Yes! All of our mailers are fully compostable—just toss them into your home or industrial compost and they’ll break down naturally without leaving a trace.

together we've saved over ~4,500,000 single use disposables from landfills this year

💗 leakproof layers with an eco edge 💗

pink protection™

Our trademarked leakproof technology built into every Cheeky Cherry bottom to protect you from periods, leaks, sweat, and more — isn't just about confidence, it's about sustainability. Each pair is designed to replace single-use period products, helping to reduce the massive environmental footprint of disposables.

♻️
1 pair = 200+ disposables saved per year
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Designed to last to minimize waste
🌍
Multi-functional use reduces the need for multiple separate garments

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