Two Sisters, One Mission
For years, we faced the same frustrations every woman knows too well. Discharge that ruins underwear. Sweat that bleeds through leggings. Spotting on days you weren’t expecting. Postpartum changes no one warns you about.
With business backgrounds and a family history in apparel manufacturing, we knew we could build something better: underwear that feels good, looks good, and keeps you dry without sacrificing style or sustainability. Cheeky Cherry was born from lived experience and from the belief that women deserve products made with understanding, honesty, and care.
Changing the Way Women Experience Everyday Comfort
We’re redefining what underwear can be not just for periods, but for discharge, sweat, spotting, postpartum recovery, and daily life.
By choosing reusables, our community helps reduce waste from disposable pads and liners, while protecting both their bodies and the planet.
At the core of everything we create
values we stand by
Comfort First always
Soft, breathable and quality fabrics that move with you all day long.
Pink Protection™
Real life protection designed to handle discharge, sweat, spotting, and life’s surprises.
Designed for Every Body
Fits and silhouettes that support real shapes and real movement.
Sustainability with Purpose
Reusable protection that replaces thousands of disposables.
