Two sisters, one vision: underwear made for REAL EVERYDAY LIFE.
Let’s rewind a little… this new “trend” of period underwear makes us truly believe that all underwear companies until now have never hired someone with a vagina before. WTF is period underwear? It’s just underwear except suited to our ACTUAL needs… We created a line of FIRE underwear in amazing shapes and colors that can be worn on and off your period with our added Pink Protection Layers.
Coming from a family of four sisters, you could find every period product by practically every brand you could think of, available in each bathroom of our house. It was only when we started having kids of our own did we begin that crazy- first-time-mom research of every ingredient we would be introducing our babies to. This quickly led to analyzing what was in the products we were using and let me tell you... we were not impressed!
With two business degrees, 3rd generation family apparel business, and lots of great contacts, we knew we needed to make this happen. We worked hard, laughed a lot, bickered a bunch and nearly killed each other once or twice but TADA CHEEKY CHERRY WAS BORN.
And She’s totally worth it! Cause she’s a bad bitch.
Not only would we be creating an alternative to disposable chemical filled pads and liners, but we would also be reducing the waste impact on our planet that people of all shapes and sizes can feel great in. win win.
Megan & Sally